Liam Conner
One of the world’s highest-rated men’s soccer tournaments, the Copa América, kicked off Thursday and Biden’s campaign is seizing the opportunity engage and mobilize Latino voters in the US
The Biden-Harris re-election team will host football viewing parties with campaign surrogates, hand out Biden football jerseys and place ads across the country during the roughly month-long tournament run.
Julie Chavez Rodriguez, manager of the Biden-Harris 2024 campaign, said in a statement that the campaign seeks to “harness the energy of the Copa to mobilize and reach the Latino voters who will decide this election in their communities, on the airwaves and at Copa matches.”
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In line with Thursday’s inaugural match in Atlanta between Lionel Messi’s Argentina and Canada, the Biden campaign unveiled its 30-second ad “Goaall!” which will be broadcast on television, radio and digital platforms in the English and Spanish markets. The ad references the 2021 Copa América tournament – which was postponed a year from the summer of 2020 because of the COVID-19 pandemic – in an effort to contrast Biden’s record with that of former President Donald Trump’s administration. .
“Four years ago, we were closed,” says the ad’s narrator in front of images of empty seats. “The stadiums were empty, Trump failed us, but then Joe Biden took over. He reopened the country and got us back on the right path.”
A red football card is placed over Trump’s face as the narrator says “Trump talks and talks and Biden looks bad— done.”
In response to the advertising push, Jaime Florez, a Spanish spokesperson for the Trump campaign, told CBS News in a statement Thursday that “no matter how much money the Biden campaign will spend trying to get the attention of Hispanic voters, they will not will do. Hispanics are very worried about inflation, about the prices of everything going up all the time, about the insecurity in our neighborhoods, about the crisis at the border, it’s a waste of time and money.”
In June, the Trump team launched its “Latin Americans for Trump” campaign as part of its mobilization efforts to reach more than 36.2 million eligible Latino voters across the U.S. The campaign aims to show Latino voters “that the American dream is alive and attainable, and how the great achievements they enjoyed during the last few years of Republican leadership will soon return,” according to Florez.
In 2020, Biden won Arizona by less than 11,000 votes, as was the case in Georgia. Biden won Nevada by less than 33,000 votes.
By 2024, one in four Arizona voters will be Latino, according to numbers from the Pew Research Center, while in Nevada they will represent one in five. These are states where the winner of this year’s general election will be decided from the margins and Latinos will play a key role in determining the outcome.
More than 10 Copa America matches are scheduled in battleground states such as Nevada, Arizona, Georgia and North Carolina. These are key locations that the Biden campaign says it will capitalize on.
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