William Simpson
Mexican fast-casual food chain Chipotle is shutting down rumors that there’s a way to get servers to fill your burrito with more meat or vegetables: film them.
TikTok users, including influential food critics, shared images of insignificant-looking portions of food, purportedly from Chipotle. The portion sizes they claim are a far cry from the days when the chain filled customers’ plates with enough food to last for days. Some of the fast-food detectives also allege that when they filmed Chipotle workers fulfilling their orders, they were given larger portions.
Chipotle called the claims false and said it never instructed workers to serve larger portions to customers with cameras or phones.
“Our intentions are to always provide a great experience, and our meals have always been fully customizable so guests can vocalize or digitally select the portions they want when choosing from the actual ingredient list,” said Laurie Schalow, director of corporate affairs and security. food from Chipotle. she said in a statement to CBS MoneyWatch. “There have been no changes to portion sizes and we have reinforced proper portioning with our employees. If we don’t deliver on our value, we want our guests to reach out so we can make it right.”
It’s unclear what kind of compensation the company plans to offer any customers who might feel slighted.
TikTok user Keith Lee, who has 16.3 million followers, said on May 3 video that he loved Chipotle, but lately has been disappointed with the food. The post has more than 2 million views.
Lee filmed himself eating some items from Chipotle’s menu, including a bowl in which he struggled to find chicken. He finally found only four pieces, which he described as tasteless and cold.
TikTok user Drew Polenske joined the conversation too, addressing the supposed portion size problem head-on. “I speak for everyone when I say I’m fed up with Chipotle’s portion sizes and that needs to change.”
“You remember the chipotle peak. You know how they used to carry those bowls. They would make enough food to feed a small village,” he said. “And now I’m going to go into Chipotle, I’m going to get three grains of rice and a piece of chicken if I’m lucky. I can’t take it anymore.” He encouraged people to leave one-star reviews for the company online.
Another TikTok user posted a video showing a Chipotle worker fulfilling his burrito order, which appeared to be filled to the gills with ingredients.
“The rumors are true. I held my phone at Chipotle and they loaded my burrito,” read one line of text in the video.
Chipotle CEO Brian Niccol weighed in on the social media trend dubbed the “Chipotle phone method,” telling CNBC he thinks he is “rude to our team members.”
“We’re not going to eat all you can, we’re going to use great ingredients, great cooking, great bowls,” he added.
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